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Define your brand.


Build your own website.


Take control of your biz.

 
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HERE'S THE DEAL:

Good design doesn't have to cost a fortune. And a new website doesn't have to take months.

You know how important a beautiful website is for your business. What you don’t know is that having one is easier than you realize.

You want a website you’re proud of that shows off your unique creative business.
You want a website that speaks directly to your ideal client and does your selling for you.
And you want a website that is easy to change and evolve as your business grows.

To top it all off, you want this website without having to sell a kidney to pay a designer, without spending a year making it happen, and without banging your head against the wall trying to Google your way to something beautiful. 

It seems like there's a secret out there that no one is telling you: the secret of how to clearly define who you are and what you do, and how to make a killer website to go along with it. And you want in. 

Well guess what, Sweets? The big secret is that it all starts with crystal clear branding and ends with simple, effective design. And a crush-worthy brand and website of your own is so much closer than you realize.

 
 

WELCOME TO BRANDCRUSH. 

In this class, we will teach you how to define your brand, articulate your value, and build your own website. Yep. Hello, empowerment! We've carefully crafted and honed the BrandCrush Process that you can follow to put all of the pieces together in an online home that does your selling for you.

If you've been dreaming of a fun and easy can-someone-just-tell-me-what-to-do solution, this is it (with two branding and design experts leading the way!). You give us 6 weeks, and we'll take you from ho-hum web presence to legit crushin' it statue

You will not only walk away with a gorgeous website but you'll also have the confidence and know-how to talk about your work in a way that turns all the right heads, and the empowerment to get out there and crush it.  

It's time, Sweets. Game on.

 

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THE BRAND TREE METHOD™

We start the class with our signature Brand Tree Method™ where we walk you through the steps of defining your brand, rooting your work in your personal values, and then determining how your specific offers stem from the core of your brand.

This process will help you put all the pieces together and showcase your Why, your How, and your What in a way that will become the foundation of everything you do in your business. Your Brand Tree is your Business Blueprint. Oh yes. 


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FINDING YOUR PERSON

After you've nailed down your What, Why, and How, we move onto your Who. We'll walk you through the steps for defining exactly who *your* person is. You know, The One. The Chandler to your Monica. The Amy to your Tina. The Alexander Hamilton to your Eliza. (In Act 1. Obvs.)

Is it possible to find true love in a customer? At BCHQ, we know that not only is it possible, it's imperative. And we'll show you how. 


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TELLING YOUR BRAND STORY

Next, we'll move into teaching you to connect your brand with your story. Because, having a bangin' product or concept is only step 1. If you aren't able to effectively communicate what you do, how you do it, and who you do it for, those sales are gonna stall.

And we KNOW how intimidating copywriting can be. Which is why we've simmered the process down step-by-step to help you tell your unique story in a way that is fun, effective, and - best of all - super on brand.


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BRINGING IT TO LIFE WITH DESIGN

FINALLY it's time for you to start thinking about design. And WE KNOW you want to skip to this part first, but without the brand as the foundation, the design isn't going to get you anywhere. It's only by clarifying what you want to communicate that you can choose the right design for the job!

In this step, we'll walk you through the process of creating a mood board, choosing a color palette, making a logo selection, and pulling everything together with fonts. This is your chance to dress up that gorgeous brand of yours and see it come to life! Yes, please. 


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CONNECTING THE DOTS WITH COPY

Everyone wants a stunning website. No one wants to figure out what to say on said website. Don't fret - we'll show you how to connect allll the dots you've already made to put together your website content in our easy-to-follow guide. 

Not sure what your main Call to Action should be? We've got you. Not sure what to say on your About page? We've got you. Not sure how to put all your words together in a way that is effective and makes sense and is also as unique as your business is? We've got you. 


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THE VISUALS VAULT

Okay, so you've got the words, but what about visuals? We've got you covered there, Sweets. Using our plug-and-play templates, you'll know exactly what visuals you need for your site, and we'll spill the beans on our favorite photo resources as well as our guidelines for planning out a photoshoot of your own. And remember that mood board you created? We'll bring it to life on your site. YES!


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THE STEP-BY-STEP WEBSITE BUILD

This is the step you've been waiting for: the whole shebang! The big enchilada! The pièce de résistance! This is the part where you're going to build your own website. #ohhellyes

And guess what? Because of the work you'll do leading up to this point, the actual build will be (gasp!) fun and easy. You'll have the components in place, and we'll show you how to put them all together - one tutorial video at a time. It's like watching Bob Ross paint happy little trees that will actually make you money! 

We'll show you which template to use to get started and how to customize that straight-outta-the-box look to take your website to the next level. You'll get concrete instructions and will be able to get inside the mind of a graphic designer to learn how (and why!) those critical design decisions are made. 

And you'll walk away with a website of your very own. That you built. That you branded. That you can change and grow as your business changes and grows. It's the best trifecta ever.

 

 
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BRANDING LESSONS AND WORKSHEETS

The course content is delivered via self-paced video lessons and worksheets that guide you step-by-step through the process of outlining and defining your brand, your Ideal Client, and the messaging needed to bring it all together. Pluuuuuus: you'll learn how to craft the specific copy and content your new site needs to communicate all your awesomeness to the world. (Cuz it's time, Gorgeous.)

Consistent and high-quality branding is all about building trust with your audience and communicating what you do and how you do it. Our proven process will show you all the ropes and get you to the other side of website purgatory - so you can get on with your work...and your life! 

Oh! And even though we don't officially start until 10/23, you'll get immediate access to Modules 1 & 2 so you can get yourself on the road to Crush Town immediately.

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LOGO, COLOR PALETTE & STYLE GUIDE

You'll also get exclusive BrandCrush logo templates, recommended font pairings for each logo, and professionally-designed, ready-to-go color palettes. You'll get easy video instructions for how to customize the logo templates and color palettes for your business. You'll also learn how to create your own online style guide to house your new brand and design assets so you can access them whenever you need 'em.

We give you an arsenal of logo and color options (so you'll also be ready to brand that new e-course you've been dreaming about!) and the tools you need to solidify your brand from website to newsletter to social media. Your Style Guide is the key to building trust through your graphic design as you bring your instantly-recognizable new brand to life. 

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STEP-BY-STEP WEB DESIGN TUTORIAL VIDEOS

When it's time for building, our step-by-step tutorial videos will show you how to build out your more-than-a-template Squarespace website. You'll learn how to set up your site and main pages (home, about, services, portfolio, contact, and blog), how to add your branding assets, customize your site's formatting, add a newsletter opt-in and social media buttons, and special details to make it really shine - basically ALL Erin's secrets.

Not only will you be able to build your new website, you'll also know how to add pages, make changes, and shift things around as your business grows. We're putting you in the driver's seat and teaching you everything you need to know as you drive off into the sunset of biz success!

No more janky websites. No more out-of-the-box templates.
No more being at the mercy of WordPress. No more pricey designers or developers!

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3 LIVE SUPPORT SESSIONS

This program also includes three live talk-it-out troubleshooting and strategy group sessions with Tiffany, Erin, and your fellow classmates throughout the program so that you can make sure you're clear on your messaging, voice, and website goals.

You'll have a Branding Strategist and a Graphic Designer on your team for 6 weeks! This isn't just an everyone's-muted conference call. These group sessions will give you a chance to talk through anything that's holding you back, get real-time design and copy feedback, and have two sets of expert eyes on your work.

We'll also be selecting two participants for Deep Dive hot seat sessions on each call. 

The support sessions are held on 10/25, 11/8, and 11/29 at 10am PST. All calls will be recorded and shared, and everyone will be able to submit questions in advance in case you aren't able to attend live.

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A COMMUNITY OF SUPPORT

We also have a private Facebook group for ongoing support for 6 weeks where you can troubleshoot, find your biz besties, and get advice from our certified BrandCrush T.A. along with fellow Crushers.

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LIFETIME ACCESS TO COURSE MATERIALS

You'll also have lifetime access to all the videos and course materials so you can work at your own pace or revisit the content at any time.


AND EXCLUSIVE BONUSES!

+ Bonus Support Session Call: We know how scary it can be to leave the nest, so you'll have one more ah-my-site's-been-live-for-a-while-now-what? call with us in early January! New year, new website, new opportunities to Crush it. We'll get you all set for success in the New Year and answer any brand new burning Qs!

+ Procrastination 101 Workbook: Is procrastination that friend in your life who's super annoying but just won't leave? Or does she sometimes show up as her more-adorable twin sister "research" or "waiting for the right time"? We get it, and in this workbook, you'll learn everything you need to know about why procrastination happens, how to overcome it, and what shifts you can make to kick it to the curb...for good!

+ 10 Design Tips to Take Your Biz to the Next Level (with social media templates!): Is good-looking graphic design a mystery you feel like you're never going to solve? In this workbook, you'll get Erin's top 10 graphic design lessons plus templates so that you can create (and update!) your very own on-brand social media posts and blog graphics. Because you want to keep your bangin' new brand looking as good as it can. 

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ARE YOU READY TO CRUSH IT?

24-HOUR SPECIAL REGISTRATION!

DOORS CLOSE AT 5PM PST ON 10/24.

Payment Plan: 6 payments of $235/month
One-time Payment (save some dough!): $1,197

Click on the button below to select your payment plan and secure your spot.


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With 14 years of combined experience in design, teaching, coaching and creative entrepreneurship, we know what questions to ask to pull your brilliance up to the surface. And we know how to pair that clarity with the design that makes it all sing. Aaaand we know how to teach web design in a straightforward, easy-to-understand format.

With your very own Creative Director in your pocket, you'll be on the fast track to brand certainty. From here? The design becomes the thread that knits all of this fabric together.

Tiffany’s superpower is teaching you how to take the jumble of ideas in your head that you have deemed a hot mess and single out the nuggets of Hot Yes that is your What, your Why, and your How. You’ll walk away with the clarity you need to know why you stand out, how you are different from your competition, and what you offer that is exactly what your Ideal Client needs. And then you'll put that clarity to use as you craft the copy for your site. In the least-scary way ever!

Erin's superpower is making the design process easy, accessible, and effective. She'll show you how to think like a graphic designer by creating simple yet strategic designs that communicate your brand's values and guide your Ideal Client exactly where you want 'em. She'll set you up with the tools and then teach you her easy and foolproof way to put them together on Squarespace. You'll walk away with a site that looks and feels like you and your biz PLUS all the know-how to manage and maintain your site on your own. Hello, freedom!

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With the use of colors, fonts, and a logo that resonates with your brand paired with the clean, simple interface of Squarespace, it will all come together in a way that will turn the right heads and get eyeballs on you and your biz.

We’ve worked with creative women in all kinds of creative businesses ranging from:

  • artists
  • coaches
  • photographers
  • personal trainers
  • Pilates studio owners
  • bloggers
  • jewelers
  • stationery designers
  • copywriters
  • …and so many more!

No matter what your creative work is or what industry you’re in, BrandCrush will guide you through the steps you need to lay your unique brand foundation and then find the most gorgeous home to build on it.

Isn’t it time? Aren’t you ready?

Cuz you’re *this close* to Crushin’ It.

 
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Here are some examples from past students.


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GOODBYE, WORDPRESS PURGATORY.
HELLO, WEBSITE TRUE LOVE!

Ashley went from hating her "right way to do things" Wordpress site to being in love with her "I never even have to think about it" Squarespace site.

As a teacher, writer, and quilter, Ashley was looking for a website that was not only beautiful and easy to maintain but that also served as a single online home for all the pieces of her creative business. Not only did BrandCrush give her solutions to both (yeeeees!) but she was also able to work on the pieces at times that worked with her doing-all-the-things schedule.

 

 

JOCELYN WENT FROM OVERWHELMED TO FOCUSING ON WHAT REALLY MATTERS.

With little ones under foot and a more-than-full plate, Jocelyn knew that she needed to upgrade her website but was preemptively overwhelmed by the thought of both paying for and then maintaining a new website. And she found herself stalled in her marketing efforts, spinning her wheels in making changes, and stuck in decision-fatigue-land.

Enter BrandCrush. 

Now Jocelyn gets to focus on what really matters: making her gorgeous work, sharing her gorgeous work, and then getting back to her gorgeous life. And she's got the tools to grow. Bada bing, bada boom. 

 

 

MEGAN WENT FROM NOTHING MORE THAN AN IDEA TO A FULL-FLEDGED LEGIT BIZ.

Megan went from having nothing more than an LLC and an idea to a gorgeously-branded, full-fledged legit biz with a website. (Whuuuut? YES. It is possible.)

She knew what she wanted to do and say, and it was through her work in BrandCrush that she found the confidence to *really* say it and the skills to know how to keep things on brand. Because a lack of ideas is hardly ever the problem, right? Right.

Now not only is her website drop-dead gorgeous, but she's been able to revisit all of her BrandCrush learnings as her business has evolved. Which is the ultimate in biz freedom. Hey hey. 

 

 

We built BrandCrush because we saw what was missing in the market. The answer you're looking for is about more than just custom design, a try-to-make-it-look-good template, or a one-size-fits-all solution. In BrandCrush, we give you the confidence to tell your story in a beautiful way and the tools to make changes as your business continues to grow.

Because you’re tired of being held back by a website that doesn’t match who you are...and what you have to offer.

Because you’re ready to stop futzing around with all the details and focus on the creative work you are meant to do. That’s the whole reason you started your business in the first place!

And because you’re ready to have a love affair with your customer. You’re ready to get into the flow of the work and make your magic happen. You are ready to transform your online home into something remarkable.

And we're here to help you make it happen. 

 
 

TIFFANY HAN

Branding strategist. Creative director.

Tiffany Han is a branding strategist and podcast host who helps highly-creative women raise their hands and say yes - to those businesses they’ve always wanted to have, to those ideas that feel crazy, and to themselves. She helps creative entrepreneurs move beyond their comfort zones to build businesses (and lives) that are based on bold, inspired action.

Tiffany is the real-life Yoda who will help you figure out what steps you need to take to get your big ideas out into the world. She’ll work with you on defining your story and your message in a way that gets you in front of the people who need you the most - your new customers. She’s the founder of 100 Rejection Letters, the voice behind the Raise Your Hand Say Yes podcast which has over 800,000 downloads, and prides herself, more than anything, on being #legitlikehamilton.

 

ERIN CASSIDY

Graphic designer. Art director.

Erin Cassidy is a graphic designer who's all about making your words and your brand beautiful, effective, and 100% you. With an extensive background in art and the inner drive to “keep it real,” Erin’s mission is to make great graphic design accessible to entrepreneurs – without them spending a bajillion dollars or waiting months (a.k.a forever in internet years) for a finished product.

Clients have called her an absolute godsend, a secret weapon, and a graphic design psychic who "just gets it." Not only will she teach you how to build a gorgeous site, but she’ll help you create a visual brand you're proud to share. #nomorejankywebsites


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"I'm finally doing work I love, with people I also love. That's the BrandCrush Effect."

Molly Kate Holsinger
www.mollykate-photography.com

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"BrandCrush is like the magic potion you need to let go of limiting beliefs and fear around your brand, mission, and purpose.

Combined with Erin's genius eye and Tiffany's tough love, this course is the jam."

Chelsea Quint
chelseaquint.com

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"I am really proud of the website I've created and won't be shy to send people there. BrandCrush has been exactly what I needed to bridge the gaps in my brand and make it a reality."

Kelly Simkins
www.kellysimkins.com

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"I know how to use Squarespace and I feel like a queen."

Ashley Nickels
www.ashleynickels.co

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"My website actually says now who I am and what I do and looks goooood.

ALSO: I updated my website ON MY OWN. What? Me!"

Kimberly Weiss
www.kimberlyweiss.com

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"I loved BrandCrush!!! Not only do you leave with a sense of liberation knowing your website kicks ass (and you have complete control over it), but you learn about yourself, develop your biz identity and brand, and hang with a bunch of fabulous women."

Carly Hamilton-Jones
carlyhamiltonjones.com


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ARE YOU READY TO CRUSH IT?

24-HOUR SPECIAL REGISTRATION!

DOORS CLOSE AT 5PM PST ON 10/24.

Payment Plan: 6 payments of $235/month
One-time Payment (save some dough!): $1,197

Click on the button below to select your payment plan and secure your spot.


 

FAQs:

+ What if I already have a logo and color palette I love and just need a new site? Can you help me move from Wordpress to Squarespace?

You're welcome to use your current logo and color palette! However, Erin and Tiffany cannot help with any troubleshooting regarding existing logo files or color palettes. We recommend staying open to a new logo and palette because you never know...the branding process might change your mind! #winkyface

And yes, we love helping free people from the chains of Wordpress. You're going to fall in love with Squarespace so fast!

+ Can’t I just do this on my own without BrandCrush?

Welllll... not really. Sure, you can design your own Squarespace site. But Tiffany and Erin have a combined 14 years of experience working with creative entrepreneurs helping them make their work look and sound amazing. They know how to elevate a Squarespace site from good to great by providing the type of strategic thinking that only comes from experience. We can help you take your site from DIY-template to oh-hell-yes awesome.

+ Why Squarespace?

Here’s why we think Squarespace is the best solution for most small, creative businesses:

  • It’s easily customizable - once your site is built, you can work within the framework to change and customize anything you want without hiring a developer or needing to learn custom code.
  • You don’t actually need all the bells and whistles. I know. You think you do. But you don’t. Just because you can do a million different things with your website doesn’t mean you should or need to. Squarespace websites offer value at the intersection of form and function. We call that a win-win-win.
  • The design experts have done their jobs in creating solid and highly-customizable templates (and we’ll teach you all the secrets so that you can take your template to the next level). With a Squarespace site, you won’t have to spend your time picking nits about ALL THE THINGS. Instead, you can sit pretty knowing that your template was built on a solid foundation and that it’s going to do its job.
  • Ease, responsiveness, and function equals a happier business owner. You don’t need to spend your time outsourcing plugin updates or worrying about an expired plugin leading to a security concern. With Squarespace, all of that is handled. So you can get on with what matters.
  • It’s easier and cheaper. Again - we call this a win-win.


+ What pages will you help me build?

The most important pages! You will get video tutorials showing you how to build out a homepage, about page, services page, portfolio page, contact page, and blog. At that point, we're confident you'll feel comfortable on the platform and can start building shops, cover pages, and dropdowns. Oh my!

+ How much time will it take?

That depends. You can work through the course at your own pace. Because you'll have access to us for 6 weeks, we recommend diving into the content sooner rather than later so you can ask us questions.

+ Ooh, so Tiff & Erin will be in the Facebook group and I can ask them questions all the time?

While the Facebook group will be moderated by our certified BrandCrush T.A. and we will pop in from time to time, our current obligations don't allow us time to be active in the Facebook group 24/7. It's not where we thrive, but we know how important community is. And we also know how smart all of our Crushers are - seeing them support each other is THE BEST. Like officially. The best. Also, you'll have live access to us on the support session calls, so we'll be able to walk you through any questions that come up then.

+ How long will I be able to access the program content?

Only LIFETIME access. No bigs. You’ll always have access to the BrandCrush materials and tutorials.

+ My biz is my side hustle. What should I do about my day job?

You can work through the content at your own pace as you will receive lifetime access to the BrandCrush materials and tutorials. So we say, keep on side hustlin'!

+ I'm a blogger and need my blog to be the homepage. Can we make it look goooooood?

Heck yeah! Your blog can be your homepage and it can look oh so good.

+ I'm an artist and need a portfolio page. Is that possible with Squarespace?

Absolutely! Erin will go over how to set up a portfolio page to showcase that lovely work of yours.

+ Can I have a shop on Squarespace?

You bet! While this is NOT something that is covered in the BrandCrush video tutorials, you can add a shop to any Squarespace template. By the end of the course you'll have all the basic know-how to create a shop on your own. We'll also give you all the pertinent links to learn more about it. Squarespace lets you easily create a fully integrated shop and accept payments instantly.

+ What about my existing site? Do I have to start from scratch or can you help me import my content?

With Squarespace, importing existing content is easy peasy. We'll walk you through the steps of making that happen! Note: Squarespace supports content imports from Blogger, Tumblr, Squarespace 5, and WordPress. If your current site isn't on one of these platforms, you'll have to manually import your content. If you have a Squarespace 7 site, you'll simply need to switch your template to the one we recommend.

+ What kinds of things should I have in place for the class? I'm worried I may not have the right assets.

Photos are great, but if you don't have any of your own, we'll recommend our favorite stock photo resources (like the GOOD stock photos) to get you started.

+ I’d like to use a logo that I already have or my own signature or handwriting. Is that okay?

Absolutely! The tutorial videos will walk you through how to add a logo to your site, so you're welcome to use your own.

+ If I want to use my already-existing logo, can I still use a BrandCrush logo for an upcoming e-course or product?

Absolutely!

+ Can I purchse just the branding or design portion individually?

Unfortunately, no.

+ Can you help me buy a domain? If I have a domain already, can I transfer it?

Yes. And yes. Domain hosting is included in all annual Squarespace account plans. If you already have a domain, we'll give you the information you'll need to transfer it to Squarespace.

+ How much does Squarespace cost?

Websites start at $12/month billed annually or $18/month billed month to month. Get all the money deets here: www.squarespace.com/pricing.

+ Do I need to know Photoshop or Illustrator?

While we'll show you how to add clean, simple visuals to your website without having to use Photoshop or Illustrator, the only time Photoshop or Illustrator would come in handy is if you use the logo templates we provide. We will walk you through a simple step-by-step process for updating the logo files. Even if you've never used either program before, you'll be able to follow along. Pinky swear! Adobe offers free trial versions of both softwares, so you'll be able to use the programs without having to purchase the software.

+ How will the material be delivered?

The course content is housed on an online learning platform and you'll have a unique login.

+ Do you offer refunds?

Due to the nature of the program, we aren't able to offer refunds. We put a lot of effort and care into creating this course and believe that this course can help you gain brand clarity and confidence to move forward with your business.

+ Will you be running this again?

Yes, although we aren't sure when or at what price!

+ I have a question you haven't answered. What should I do?

Contact us and we'll get back to you ASAP!

+ I'm in love and all nervous-excited!!! Can I really do this?

You bet. You've SO got this.

 

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ARE YOU READY TO CRUSH IT?

24-HOUR SPECIAL REGISTRATION!

DOORS CLOSE AT 5PM PST ON 10/24.

Payment Plan: 6 payments of $235/month
One-time Payment (save some dough!): $1,197

Click on the button below to select your payment plan and secure your spot.