EP. 21: ALL ABOUT EMPOWERMENT!

Episode 21 All About Empowerment.png

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The gist: 

This week, we're tackling the subject of empowerment - the secret weapon every creative business needs to thrive! You'll hear us talk about how we define empowerment, how to find your own, and what to do with doubt and fear. 

Also, you'll get a fight club-worthy challenge that might just lead you to making a move that changes everything. Oh, and if you find yourself riddled with nerves, you'll hear our favorite nerve-busting moves so that you can keep your momentum going.

Hello, Empowered You. The world is so ready.

Bonus: Truth Finding Worksheet!

Are you ready to start telling some Truths, capital T?! Sign up below to get our free Truth Finding Worksheet full of bold prompts to get those truth-telling juices flowing. It's time to start sharing your Truth, Sweets, and empowering others to do the same!

workbook thumbnail truth finding.png

A few goodies + show notes for you: 

Let's be friends on instagram!
(and follow along for Truth or Dare Tuesday and FAQ Friday!)

RSVP for the 10/4 Don't Hate Your Website Webinar

The BrandCrush class is coming - get in the know!

AR Bernard on Super Soul Sunday

Our BrandCrush of the Week:
Kimberly Weiss: site | insta

Have Qs? We have As!

Have a question about branding, design, or where the heck Tiffany got those adorable hot pink headphones? Ask us, friend! Send any and all Qs to: hello@heybrandcrush.com

EP. 20: HOW TO AVOID ACCIDENTAL COPYING (AND WHERE TO FIND INSPIRATION!)

Episode 20 Accidental Copying.png

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The gist: 

Accidental copying. It's what we've all feared, what we've all witnessed, and what we all do so much to avoid in our own work. But accidental copying happens all the time, and this week, we're going behind the curtain to look at why it happens, how to avoid it, and where you can find inspiration that you know is authentic to you!

Our goal at BrandCrush HQ is to help you craft a brand that stands out amongst all the noise of our crazy busy online world. And it all starts with finding the right kinds of inspiration. Have a listen, and get excited. It's time to start doing things your way, Sweets! #herewego

Bonus: Radical Reinvention Checklist!

Inspired like whoa by something and wanna make it your own? We've got you! Sign up below to get our free Radical Reinvention Checklist! It'll walk you through the key questions to ask to discover why you love something so much and how to put your own spin on it to make it 100% yours.

workbook thumbnail Radical Reinvention.png

A few goodies + show notes for you: 

Let's be friends on instagram!
(and follow along for Truth or Dare Tuesday and FAQ Friday!)

Get on the VIP list for our next round of BrandCrush

Our BrandCrush of the week:
Austin Kleon: site | insta

Austin Kleon on RYHSY

Steal Like an Artist by Austin Kleon

Show Your Work by Austin Kleon

Have Qs? We have As!

Have a question about branding, design, or where the heck Tiffany got those adorable hot pink headphones? Ask us, friend! Send any and all Qs to: hello@heybrandcrush.com

EP. 19: HOW TO EVOLVE YOUR BIZ (AND WHY YOU MUST!)

Episode 19 How to Evolve Your Biz.png

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The gist: 

Evolution. It's a reality of being human and should be a reality of your biz. Let's face it: a creative business that's also stagnant is no fun for anyone - not for you and definitely not for your customers!

This week, we're talking all about evolution - how to recognize when it's needed, how to let go of what's not working, and how to get yourself excited for what's to come.

We also answer a listener question about how to keep a consistent feel to a brand new Instagram feed!

Bonus: The 5-Point Checklist to Change

Do you feel like it's time for a change but you're just not sure where or how to get started? Sign up below to get our free 5-Point Checklist to Change! It'll walk you through the 5 key questions to ask yourself to find clarity and help you decide if it's officially time for some ch-ch-ch-changes.

workbook thumbnail Evolve Biz.png

A few goodies + show notes for you: 

Let's be friends on instagram!
(and follow along for Truth or Dare Tuesday and FAQ Friday!)

Get on the VIP list for our next round of BrandCrush

Our BrandCrush of the week:
Tiffany Han: site | insta

A Color Story app for photo editing

Have Qs? We have As!

Have a question about branding, design, or where the heck Tiffany got those adorable hot pink headphones? Ask us, friend! Send any and all Qs to: hello@heybrandcrush.com

EP. 18: HOW TO FIND YOUR BIZ PEEPS (AND WHY COMPETITION IS A MYTH!)

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Listen now:

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The gist: 

Newsflash: competition is a myth! We KNOW it's hard to believe, but stick with us. This week, we're talking all about the value of community in your business and why it's often a good idea to become biz besties with the people you think you're in competition with.

Also, y'all, community matters the most! It's easy to feel isolated and lonely when you spend all your time with your creative work, so let yourself have some biz friends. They can make alllll the difference. 

Bonus: email scripts for the perfect ask!

So you’re finally ready to reach out and make some new online besties. Yes! But wait...What do you say? How do you say it? Well, we'll tell you!

For the person you are Instagram or Twitter besties with?
There's a script for that.
For the person you keep connecting with and wanna take it to the next level? There's a script for that.
For the person you’ve already connected with and now you'd love to collaborate? There's a script for that.

Sign up below to get our free go-to email scripts along with this week's episode cheatsheet!

EmailScriptsBrandCrushTiffanyHanErinCassidy.png

A few goodies + show notes for you: 

Let's be friends on instagram!
(and follow along for Truth or Dare Tuesday and FAQ Friday)

Get on the VIP list for our next round of BrandCrush

Our BrandCrush of the week:
Elle Luna: site | Instagram

Cyndie Spiegel

Have Qs? We have As!

Have a question about branding, design, or where the heck Tiffany got those adorable hot pink headphones? Ask us, friend! Send any and all Qs to: hello@heybrandcrush.com

EP. 17: THE VALUE OF NEGATIVE SPACE

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Listen now:

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The gist: 

Negative space. White space. Margins. Boundaries. All of these things are essential to helping your message stand out so that it can get the attention it needs from the world. 

As creatives, we have a tendency to want to do ALL THE THINGS in the space that we're given, and it's easy to forget that less is more when it comes to anything that showcases the rad work you do. 

This week, we're sharing how simple and clean does not mean boring and how you can use design fundamentals to help your business be as clear as possible. Because clear is effective. And effective wins every time. #youdontgottaputabirdonit

We also answer a listener question about collaborations and partnerships and share why we might need to invest in Day of the Week undies. Because decision fatigue is LEGIT y'all. 

Bonus: Instagram Quote Templates!

Not sure how much negative space to include on your instagram quotes? Well uncertainty, be gone! Sign up below to get our free and super handy quote templates along with this week's episode cheatsheet. Here's to embracing the white space in your graphics so your message can stand out loud and clear!   

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A few goodies + show notes for you: 

Let's be friends on instagram!

Our BrandCrush of the week:
Sugar Paper: site | Instagram

Designing With Negative Space: Inspiring Examples & Tips

Get on the waitlist for our October round of BrandCrush

Have Qs? We have As!

Have a question about branding, design, or where the heck Tiffany got those adorable hot pink headphones? Ask us, friend! Send any and all Qs to: hello@heybrandcrush.com

EP. 16: BRAND WORDS BABY!

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Listen now:

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The gist: 

Let's talk brand words! You've heard this phrase before, but what exactly are brand words? And do you really need them? Don't worry, we've got you covered. This week, we're spilling all the deets on brand words and what they can do for your business. (Yes, they're awesome. Yes, you need them.)

We'll also give you the scoop on the three words we use to define all our work at BrandCrush HQ and share some examples of just how useful they can be! Oh, and bonus: we'll teach you how to make photos of your cat into a brand asset. #meowmerschallenge

We also answer a listener question that is one of our biggest FAQs: should you design your brand and planning around the biz you have now or the one you really, really want?

It's time to get your branding on! Let's do this Crushers!

Bonus: Free Defining Your Brand Guide!

Not sure where to start on the Branding and Brand Words journey? Sign up below to get our free quickstart guide to Defining Your Brand along with this week's episode cheatsheet. Brand clarity, here you come!


A few goodies + show notes for you: 

Let's be friends on instagram!

Our BrandCrush of the week:
Rachel Gainer at Rachel Rebuilt: site | instagram

Rachel's Body Love Bootcamp

Meowmers on instagram

Get on the waitlist for our October round of BrandCrush

Have Qs? We have As!

Have a question about branding, design, or where the heck Tiffany got those adorable hot pink headphones? Ask us, friend! Send any and all Qs to: hello@heybrandcrush.com

EP. 15: EASE & FLOW

Listen Now:

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The gist: 

It's easy to spend your time chasing marketing tactics and can't-fail formulas for success in your creative business. But all that chasing can leave you exhausted at the end of the day. This week, we're talking all about how to do the opposite of what everyone is screaming at you to do and embrace ease and flow instead. 

We'll share why it's so important, what it really looks like, and how you can get started in finding your own. We also talk about how all this woo can actually be strategic for your business (whhuuut? yes.) and how you can start applying some ease today. 

Aaand, we tackle another one of our rad listener's questions (hey Gina!) all about what happens if you have more than one ideal client. Can you have two? Three? Is that allowed?! We say yes, but we'll also share HOW to make that work!

Oh! And if you have a Q for us, let us know!

Bonus: How to Repurpose Your Content!

Let it be ease-y! (See what we did there?) We're all about reusing and leveraging content around here. You don't have to recreate the wheel every time you make something and we have a feeling you're sitting on a gold mine of content!

Not sure where to start? Sign up below to get our free Leveraging Content worksheet along with this week's episode cheatsheet. You'll also get examples of how we've taken one piece of content and used it 4 different ways! Boom shakalaka.


A few goodies + show notes for you: 

Get your Hot Mess to Hot Yes Brand Assessment

Tiffany's 31 Days to Flow program (registration open through 8/11)

Our BrandCrush of the week, Lacy Young: Website | Instagram

Lacy's free meditations

Have Qs? We have As!

Have a question about branding, design, or where the heck Tiffany got those adorable hot pink headphones? Ask us, friend! Send any and all Qs to: hello@heybrandcrush.com

EP. 14: FONTS, FONTS, FONTS!

Listen Now:

Full Episode (Right click to download)

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The gist: 

This week we're talking all about fonts - how to use 'em, how to pair 'em, and how to make sure they're as creative and unique as that gorgeous biz of yours!

If you ever find yourself down the rabbit hole of "which font is the best for me?" this episode is for you! We'll also talk about how you might be using script fonts the wrong way (whuuut?!), and Erin will share her secret weapon when it comes to making sure your font pairings are a match made in Heaven. 

Oh! And! Last week we talked about enthusiasm and Tiffany's #1 love: Hamilton. This week, you'll get to hear what Erin's version of Hamilton is! Hint: get your dancing shoes on, girl!

Bonus: Font Pairing Guide!

Sign up below to get our free Foolproof Font Pairing Guide along with this week's episode cheatsheet. In it we cover the top 3 easiest ways to pair fonts, examples of each pairing, and links to Erin's favorite fonts. Oooh yeah.


A few goodies + show notes for you: 

Get your Hot Mess to Hot Yes Brand Assessment

Bruno Mars at the BET Awards

Bruno Mars on Carpool Karaoke

Cabin font

Fontsquirrel

Raleway

Droid Serif and Droid Sans

PT Serif and PT Sans

Josephin Slab and Josephin Sans

This week's Crush: Punkpost

Have Qs? We have As!

Have a question about branding, design, or where the heck Tiffany got those adorable hot pink headphones? Ask us, friend! Send any and all Qs to: hello@heybrandcrush.com

EP. 13: WE LOVE ENTHUSIASM! (AND WHY YOU SHOULD TOO!)

Listen Now:

Full Episode (Right click to download)

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The gist: 

Ooh, you know how it's really common to try to play it cool, not geek out, and quiet down the less-than-mainstream things you're into? Yeah. We do too, but no more! This week, we're talking about how your omg-I-love-it enthusiasm is one of your business's greatest assets.

We'll break down what that enthusiasm says about your brand, how it helps you stand out among the masses of "cool kids," and (of course!) bring it all back to Hamilton.

Get those exclamation points ready, Sweets! Cuz it's time to shine! 

A few goodies + show notes for you: 

Get your Hot Mess to Hot Yes Brand Assessment

Lin Manuel Miranda performing the opening number from Hamilton at the White House

Hamilton's official site

Tiffany's Hamilton Post on Instagram

Tiffany's article 5 Things Hamilton Can Teach Us About Creativity

Hamilton's America on PBS


GET THE CHEAT SHEET!

Want all the goodies from the episode in one easy-to-reference spot?
Get your instant download cheat sheet here!

Bonus: if this is your first cheat sheet download, you'll also get our free brand assessment and 3-day mini-class!

EP. 12: WHO'S YOUR PERSON?

Listen Now:

Full Episode (Right click to download)

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The gist: 

Who is the person you need to talk directly to in your business? Not sure? We've got you covered. And if you're thinking, "Oh. I've already DONE my client demographics..." then have a listen. Cuz we're taking all that client avatar talk and giving you a brand new way to think about it in this week's episode. 

Why does this matter? Because getting specific on your ideal client is a key to having a remarkable, crush-worthy brand. And none of us have time for a biz that's watered down. 

Bonus: connecting with clients who are energetically awesome means that your work feels (gasp!) fun and easy. Which is a win for everyone. 

We also tackle a listener question this week about how to deal with seemingly disparate brand words. Is it possible to bring together a few things that seem so different under one brand umbrella? Absolutely. And we spill the beans on how. 

A few goodies + show notes for you: 

Get your Hot Mess to Hot Yes Brand Assessment

Our BrandCrush of the week:
Glossier: Online | Instagram


GET THE CHEAT SHEET!

Want all the goodies from the episode in one easy-to-reference spot?
Get your instant download cheat sheet here!

Bonus: if this is your first cheat sheet download, you'll also get our free brand assessment and 3-day mini-class!