EP. 16: BRAND WORDS BABY!

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The gist: 

Let's talk brand words! You've heard this phrase before, but what exactly are brand words? And do you really need them? Don't worry, we've got you covered. This week, we're spilling all the deets on brand words and what they can do for your business. (Yes, they're awesome. Yes, you need them.)

We'll also give you the scoop on the three words we use to define all our work at BrandCrush HQ and share some examples of just how useful they can be! Oh, and bonus: we'll teach you how to make photos of your cat into a brand asset. #meowmerschallenge

We also answer a listener question that is one of our biggest FAQs: should you design your brand and planning around the biz you have now or the one you really, really want?

It's time to get your branding on! Let's do this Crushers!

Bonus: Free Defining Your Brand Guide!

Not sure where to start on the Branding and Brand Words journey? Sign up below to get our free quickstart guide to Defining Your Brand along with this week's episode cheatsheet. Brand clarity, here you come!


A few goodies + show notes for you: 

Let's be friends on instagram!

Our BrandCrush of the week:
Rachel Gainer at Rachel Rebuilt: site | instagram

Rachel's Body Love Bootcamp

Meowmers on instagram

Get on the waitlist for our October round of BrandCrush

Have Qs? We have As!

Have a question about branding, design, or where the heck Tiffany got those adorable hot pink headphones? Ask us, friend! Send any and all Qs to: hello@heybrandcrush.com

EP. 15: EASE & FLOW

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The gist: 

It's easy to spend your time chasing marketing tactics and can't-fail formulas for success in your creative business. But all that chasing can leave you exhausted at the end of the day. This week, we're talking all about how to do the opposite of what everyone is screaming at you to do and embrace ease and flow instead. 

We'll share why it's so important, what it really looks like, and how you can get started in finding your own. We also talk about how all this woo can actually be strategic for your business (whhuuut? yes.) and how you can start applying some ease today. 

Aaand, we tackle another one of our rad listener's questions (hey Gina!) all about what happens if you have more than one ideal client. Can you have two? Three? Is that allowed?! We say yes, but we'll also share HOW to make that work!

Oh! And if you have a Q for us, let us know!

Bonus: How to Repurpose Your Content!

Let it be ease-y! (See what we did there?) We're all about reusing and leveraging content around here. You don't have to recreate the wheel every time you make something and we have a feeling you're sitting on a gold mine of content!

Not sure where to start? Sign up below to get our free Leveraging Content worksheet along with this week's episode cheatsheet. You'll also get examples of how we've taken one piece of content and used it 4 different ways! Boom shakalaka.


A few goodies + show notes for you: 

Get your Hot Mess to Hot Yes Brand Assessment

Tiffany's 31 Days to Flow program (registration open through 8/11)

Our BrandCrush of the week, Lacy Young: Website | Instagram

Lacy's free meditations

Have Qs? We have As!

Have a question about branding, design, or where the heck Tiffany got those adorable hot pink headphones? Ask us, friend! Send any and all Qs to: hello@heybrandcrush.com

EP. 14: FONTS, FONTS, FONTS!

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The gist: 

This week we're talking all about fonts - how to use 'em, how to pair 'em, and how to make sure they're as creative and unique as that gorgeous biz of yours!

If you ever find yourself down the rabbit hole of "which font is the best for me?" this episode is for you! We'll also talk about how you might be using script fonts the wrong way (whuuut?!), and Erin will share her secret weapon when it comes to making sure your font pairings are a match made in Heaven. 

Oh! And! Last week we talked about enthusiasm and Tiffany's #1 love: Hamilton. This week, you'll get to hear what Erin's version of Hamilton is! Hint: get your dancing shoes on, girl!

Bonus: Font Pairing Guide!

Sign up below to get our free Foolproof Font Pairing Guide along with this week's episode cheatsheet. In it we cover the top 3 easiest ways to pair fonts, examples of each pairing, and links to Erin's favorite fonts. Oooh yeah.


A few goodies + show notes for you: 

Get your Hot Mess to Hot Yes Brand Assessment

Bruno Mars at the BET Awards

Bruno Mars on Carpool Karaoke

Cabin font

Fontsquirrel

Raleway

Droid Serif and Droid Sans

PT Serif and PT Sans

Josephin Slab and Josephin Sans

This week's Crush: Punkpost

Have Qs? We have As!

Have a question about branding, design, or where the heck Tiffany got those adorable hot pink headphones? Ask us, friend! Send any and all Qs to: hello@heybrandcrush.com

EP. 13: WE LOVE ENTHUSIASM! (AND WHY YOU SHOULD TOO!)

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The gist: 

Ooh, you know how it's really common to try to play it cool, not geek out, and quiet down the less-than-mainstream things you're into? Yeah. We do too, but no more! This week, we're talking about how your omg-I-love-it enthusiasm is one of your business's greatest assets.

We'll break down what that enthusiasm says about your brand, how it helps you stand out among the masses of "cool kids," and (of course!) bring it all back to Hamilton.

Get those exclamation points ready, Sweets! Cuz it's time to shine! 

A few goodies + show notes for you: 

Get your Hot Mess to Hot Yes Brand Assessment

Lin Manuel Miranda performing the opening number from Hamilton at the White House

Hamilton's official site

Tiffany's Hamilton Post on Instagram

Tiffany's article 5 Things Hamilton Can Teach Us About Creativity

Hamilton's America on PBS


GET THE CHEAT SHEET!

Want all the goodies from the episode in one easy-to-reference spot?
Get your instant download cheat sheet here!

Bonus: if this is your first cheat sheet download, you'll also get our free brand assessment and 3-day mini-class!

EP. 12: WHO'S YOUR PERSON?

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The gist: 

Who is the person you need to talk directly to in your business? Not sure? We've got you covered. And if you're thinking, "Oh. I've already DONE my client demographics..." then have a listen. Cuz we're taking all that client avatar talk and giving you a brand new way to think about it in this week's episode. 

Why does this matter? Because getting specific on your ideal client is a key to having a remarkable, crush-worthy brand. And none of us have time for a biz that's watered down. 

Bonus: connecting with clients who are energetically awesome means that your work feels (gasp!) fun and easy. Which is a win for everyone. 

We also tackle a listener question this week about how to deal with seemingly disparate brand words. Is it possible to bring together a few things that seem so different under one brand umbrella? Absolutely. And we spill the beans on how. 

A few goodies + show notes for you: 

Get your Hot Mess to Hot Yes Brand Assessment

Our BrandCrush of the week:
Glossier: Online | Instagram


GET THE CHEAT SHEET!

Want all the goodies from the episode in one easy-to-reference spot?
Get your instant download cheat sheet here!

Bonus: if this is your first cheat sheet download, you'll also get our free brand assessment and 3-day mini-class!

EP. 11: HOW TO DEAL WITH CHANGE IN YOUR BIZ

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The gist: 

Ch-ch-ch-changes! The one constant in creative entrepreneurship is things are alllways changing. So, as highly-creative, ambitious biz owners, we can either embrace the change and learn how to deal with it or go down trying. We vote for option a, please and thank you! 

In this week's episode, you'll get to peek behind the scenes of our own process and why we've decided to make a change to this podcast as well as how you can approach those changes you know it's time to make in your own biz!

A few goodies + show notes for you: 

Get your Hot Mess to Hot Yes Brand Assessment

Our BrandCrush of the week:
Alexandra Franzen: Online | On RYHSY

Lacy Young's Meditation on Connecting with Your Desires


GET THE CHEAT SHEET!

Want all the goodies from the episode in one easy-to-reference spot?
Get your instant download cheat sheet here!

Bonus: if this is your first cheat sheet download, you'll also get our free brand assessment and 3-day mini-class!

EP. 10: GENEROSITY AS A BUSINESS MODEL

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The gist: 

While everyone else is yelling at you to increase your bottom line and bring in more revenue, we want to consider a different track: generosity as a business model. In this week's episode, we tackle how you can grow your biz while focusing on delivering value and making the world a better place. And how that just might be the best revenue model of them all. 

A few goodies + show notes for you: 

Get your Hot Mess to Hot Yes Brand Assessment

Our BrandCrush of the week:
Dallas Clayton: Online | Instagram | Facebook

Elizabeth Fein: Gratitude as a Marketing Strategy


GET THE CHEAT SHEET!

Want all the goodies from the episode in one easy-to-reference spot?
Get your instant download cheat sheet here!

Bonus: if this is your first cheat sheet download, you'll also get our free brand assessment and 3-day mini-class!

EP. 9: OVERCOMING THE IMPOSTER COMPLEX

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The gist: 

Have you ever let that thought that you weren't good or smart or popular enough hold you back from doing something you've been dreaming of in your business? If so, you aren't alone! We all fall prey to the Imposter Complex and its insidious nagging. But, don't fret, Sweets! This week we're tackling the imposter complex and are offering up some tips for you to turn that ship around and headed towards a sunny shore. 

A few goodies + show notes for you: 

Get your Hot Mess to Hot Yes Brand Assessment

Our BrandCrush of the week:
Tanya Geisler: Online | Instagram

Tanya's workbook: The 12 Lies of the Imposter Complex


GET THE CHEAT SHEET!

Want all the goodies from the episode in one easy-to-reference spot?
Get your instant download cheat sheet here!

Bonus: if this is your first cheat sheet download, you'll also get our free brand assessment quiz and 3-day mini-class!

EP. 8: COLOR ME AWESOME

Listen Now:

Full episode (Right click to download)

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The gist: 

Color! Color! Color! You know it's important, but do you know how to incorporate it into your design so that it's consistent with your brand? This week, we're talking all things color, including how to know which ones are right for you, how not to use them, and what to do if your social media presence doesn't do your creative genius justice. Can color help? You bet! And we'll show you how!

A few goodies + show notes for you: 

Get your Hot Mess to Hot Yes Brand Assessment

Our BrandCrush of the week:
Rachel Mae Smith of The Crafted Life: online | instagram

 


GET THE CHEAT SHEET!

Want all the goodies from the episode in one easy-to-reference spot?
Get your instant download cheat sheet here!

Bonus: if this is your first cheat sheet download, you'll also get our free brand assessment quiz and 3-day mini-class!

EP. 7: MINDSET CHECK!

Listen Now:

Full episode (Right click to download)

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The gist: 

This week's episode is all about your mindset as a business owner - and what you need to do to get your mindset in check! We also bring your mindset woes back to branding and design and teach you a lesson about how running your biz from a place of confidence can affect EVERYTHING - and might just be the game changer you're looking for!

A few goodies + show notes for you: 

The BrandCrush Class. Get the deets + snag your spot. Registration closes May 21st!

Get your Hot Mess to Hot Yes Brand Assessment

Our BrandCrush of the week: Alison Faulkner: online | podcast | instagram

Alison's How to be Awesome series

The Big Leap by Gay Hendricks


GET THE CHEAT SHEET!

Want all the goodies from the episode in one easy-to-reference spot?
Get your instant download cheat sheet here!

Bonus: if this is your first cheat sheet download, you'll also get our free brand assessment and 3-day mini-class!