Isn’t It Time For Your Website To Turn Heads?
(Yes. The answer is a resounding YES!)
You click around the internet and see everyone else’s thriving businesses, thinking to yourself:
- If only I ran that program...
- If only I worked with that designer...
- If only I used that font, that color, that word pairing...I’d have it made.
Because it seems like there's a secret out there that no one is telling you: the secret of how to make a kickass killer website. And you want in.
Sorry to break it to you, Sweets, but the secret isn't about any one offer or designer or having a website with all the bells and whistles. It's about The Brand and simple yet effective design.
The Brand that is your business. The Brand that is what you stand for. The Brand that is the so what? and who cares? of what you do.
And the things you’re jealous of in everyone else’s business? The elaborate websites and fancy headshots and clever copy aren’t it: what you envy is the clarity of voice, the originality of the concepts, the Brand that shines through every single facet of the business’s presence and visuals.
It all starts with The Brand. And ends with design. And a crush-worthy brand and website of your own is only 10 days away.
Why Should You Be Crushin' It?
Because you’re brilliant and you're ready for the world to know it.
You’re ready to stand out online and have a site (and message!) that other people ooh and aah over. But you can’t afford to spend thousands of dollars working with a designer (and a developer on top of that!) and you need your shizz looking legit, like, yesterday.
Sooo...your options are to either sell a kidney to afford quality design or DIY it and cobble together a homemade version of a website. But you're tired of trying to keep everyone else's advice straight and you're pretty attached to that kidney.
To top it all off, you still aren’t sure exactly how to talk about your work. You want to stand out among the masses, but where do you even start?!
There has to be a better way, you think. (Spoiler alert: there is.)
Introducing BrandCrush: a 10-day immersive experience designed to give you the 1-2 punch of brand clarity and stunning design (with a website to boot!) to show your business off to the world.
BrandCrush will get you started, help you fill in all the blanks then send you on your way, empowered and ready to crush it.
"BrandCrush is an intense and amazing experience that took me from zero to 100% in 10 days."
- Christina, Rock-it Kit
How it works
BrandCrush is a branding bootcamp, website design workshop and dance party - all in one.
01. Brand clarity
We start by figuring out the magic combination of what you (really) do, who you (really) do it for, and how your work is different from everyone else's. (Don't worry. It is. Trust.)
02. Brand definition
Next we look at what's missing from the message you're currently sending out to the world and what needs to happen to get you on the road to changing that. Stat.
03. One-on-one with Tiffany
Then you have a 1-on-1 with Tiffany, who's pretty much the Don Draper of creative businesses. She'll help you nail down your message, spotlight your Thing and send you on your way, confident and empowered to make this shizz real.
04. Let's get those assets
Next you'll take all your Brand know-how to your very own in-house Art Director, Erin! Based on your newfound clarity, you'll choose a logo design from a selection of logos made just for BrandCrush. Then Erin will run with your chosen design and customize it to fit your business name. She'll also create a custom color palette and font family tailored to fit your brand (and wrap up all your new brand assets into a handy + gorgeous little style guide).
05. Learn how to build your site
It all culminates in a 3-day web design workshop where we walk you through the easy step-by-step process of putting all the pieces together in your very own Squarespace site. You'll learn all of Erin's secrets for making your site look custom and adorbs: none of that template-y shizz that brings you down. Your biz deserves more than a cookie-cutter anything.
06. Celebration time, Baller
You pop bottles. We pop bottles. You wonder how this all managed to go down in 10 days and be so freakin' fun. Bonus: you walk away super empowered to go conquer the world because surprise-surprise: you built this site yourself!
The Investment: 3 Payments of $600
Monday, October 10 - Wednesday, October 19
20 Spots available (18 remaining!)
Good design doesn't have to cost a fortune.
And a new website doesn't have to take months.
Why this works: Because we know what we're doing. We know what questions to ask to pull your brilliance up to the surface. And we know how to pair that clarity with the design that makes it all sing.
Tiffany’s superpower is taking the jumble of ideas in your head that you have deemed a hot mess and pluck out the nugget of Hot Yes that is your What, your Why, and your How. You’ll walk away with the clarity you need to know why you stand out, how you are different from your competition, and what you offer that is exactly what your Ideal Client needs.
From here? The design becomes the thread that knits all of this fabric together.
Erin's superpower is curating simple, yet effective design elements that communicate your brand's values and mission. She'll set you up with the tools and then teach you her easy and foolproof way to put them together on Squarespace. You'll walk away with a site that looks and feels like YOU and your biz PLUS all the know-how to manage and maintain your site on your own. Hello, freedom!
With the use of colors, fonts and a logo that resonate with your brand paired with the clean, simple interface of Squarespace, it will all come together in a way that will turn the right heads and get eyeballs on you and your biz - so you can focus on what you came here to do: shake up the world.
Isn’t it time? Aren’t you ready?
(Cause you’re thisclose to crushin’ it. We’ll get you across that last mile!)
"BrandCrush is like taking a wild ride with fun girlfriends that leaves you empowered to design your own website & make brand decisions with confidence." - Mariana, Inner Reverence
Over the course of 10 days, you'll get:
A welcome call
We'll kick off our 10-day Lovefest with a welcome video call so we can all meet face-to-virtual-face and fall madly in love.
Daily video lessons and worksheets that guide you step-by-step through the branding, design and website-building process.
One-on-one sesh with Tiffany
A private brand clarity strategy session with Tiffany that helps you nail down your message and get to the heart of what you really want to say.
Professional logo & branding
Your choice of a professionally-designed logo, a custom-created color palette and recommended font pairings picked with your business in mind.
Branding style guide
A style guide for your business so that you know how to apply your new brand to all of your products and marketing materials as well as where to find all the details for your new colors and font family.
Step-by-step video tutorials showing you how to build out your more-than-a-template Squarespace website. Erin will walk you through how to set up your site, add your branding assets, customize your site's formatting, add a newsletter and social media buttons, and special details here and there to make it really shine - basically ALL her secrets.
Talk-it-out troubleshooting time with Tiffany at various points throughout the program so that you can make sure you're clear on your messaging, voice, and website goals.
Website maintenance guide
A PDF website maintenance guide for your new site to help you manage and maintain your site on your own once the course wraps up.
Community of support
A private Facebook group for ongoing support and troubleshooting from Tiffany and Erin throughout the course. Plus rumor has it there's another private Facebook group for BrandCrush alumni to connect with and learn from each other! (Spoiler alert: there is, that rumor is true. We are the worst at keeping secrets.)
The Investment: 3 Payments of $600
Monday, October 10 - Wednesday, October 19
20 Spots available (18 remaining!)
A Few Examples From Our Students
Imagine what we could do together...
Well here's why...
We built BrandCrush because we saw what was missing in the market. This is about more than just custom design, a try-to-make-it-look-good template or a one-size-fits-all solution. This is about us giving you the tools to tell your story in a beautiful way.
Because you’re tired of being held back by a website doesn’t match who you are...and what you have to offer.
Because you’re ready to stop futzing around with all the details and focus on the creative work you are meant to do - that’s the whole reason you started your business in the first place!
And because you’re ready to have a love affair with your customer. You’re ready to get into the flow of the work and make your magic happen. You are ready to transform your online home into something remarkable.
And we're here to make it happen for you.
Branding coach. Podcast host. Hand raiser. Yes sayer.
Tiffany Han is a branding strategist and podcast host who helps highly-creative women raise their hands and say yes - to those businesses they’ve always wanted to have, to those ideas that feel crazy, and to themselves. She helps creative entrepreneurs move beyond their comfort zones to build businesses (and lives) that are based on bold, inspired action.
Tiffany is the real-life yoda who’ll help you figure out what steps you need to take to get your big ideas out into the world. She’ll also work with you on defining your story and your message in a way that gets you in front of the people who need you the most - your new customers. She’s the founder of 100 Rejection Letters, is the voice behind the Raise Your Hand Say Yes podcast, and prides herself, more than anything, on being #legitlikekanye.
Graphic designer. Art director. Sometimes a writer. Always a dance party starter.
Erin Cassidy is the graphic designer behind artsocial, a design studio that is all about making your words and your brand beautiful and 100% you. With an extensive background in art and the inner drive to “keep it real,” Erin’s mission is to make great graphic design accessible to entrepreneurs – without them spending a bajillion dollars or waiting months ( a.k.a forever in internet years ) for a finished product.
Clients have called her an absolute godsend, a secret weapon, and a graphic design psychic who "just gets it." Not only will she teach you how to build a gorgeous site, but she’ll help you create a visual brand you're proud to share, one that deftly communicates what you do to the world.
The Investment: 3 Payments of $600
Monday, October 10 - Wednesday, October 19
20 Spots available (18 remaining!)
+ What if I already have a logo and color palette I love and just need a new site?
You're welcome to use your current logo and color palette. However, Erin and Tiffany cannot help with any troubleshooting regarding existing logo files or color palettes, and Erin cannot create your style guide with your existing branding elements. We recommend staying open to a new logo and palette because you never know...the branding process might change your mind! #winkyface
+ Can’t I just do this on my own without BrandCrush?
Welllll... not really. Sure, you can design your own Squarespace site. But Tiffany and Erin have a combined 8 years of experience working with creative entrepreneurs helping them make their work look and sound amazing. They know how to elevate a Squarespace site from good to great by providing the type of strategic and design thinking that only comes from experience. We can help you take your site from DIY-template to oh-hell-yes awesome.
+ But aren't all the cool kids on Wordpress? Why Squarespace?
Actually, not all of them are. Here’s the thing: for a long time, Wordpress was the leader in website technology. It offered 100% customization and complete flexibility with available plugins. But - and this is a big but - that’s not necessarily the case anymore.
Here’s why we think Squarespace is the best solution for most small, creative businesses:
- it’s easily customizable - once your site is built, you can work within the framework to change and customize anything you want without hiring a developer or needing to learn custom code.
- you don’t actually need all the bells and whistles. I know. You think you do. But you don’t. Just because you can do a million different things with your website doesn’t mean you should or need to. Squarespace websites offer value at the intersection of form and function. We call that a win-win-win.
- the design experts have done their jobs in creating highly-customizable templates (and we’ll teach you all the secrets) so that you can do your job out in the world. With a Squarespace site, you won’t have to spend your time picking nits about ALL THE THINGS. Instead, you can sit pretty knowing that your template was designed for a reason and that it’s going to do it’s job.
- because ease, responsiveness, and function equals a happier business owner. You don’t need to spend your time outsourcing plugin updates or worrying about an expired plugin leading to a security concern. With Squarespace, all of that is handled. So you can get on with things.
- It’s easier and cheaper. Again - we call this a win-win.
Also, all those cool kids…more and more of them are jumping ship to say yes to Squarespace. Really. Start asking. You’d be surprised…
+ I don't want my website to look like a template. Is Squarespace right for me?
While it is true that Squarespace has a tightly curated library of templates to work with, the templates are there to act as a jumping-off point. We'll provide tips and tricks for making your template-of-choice look truly unique to you and your business.
+ What pages will you help me build?
The most important pages! You will get video tutorials showing you how to build out a homepage, about page, services page, portfolio page, contact page, and blog.
+ How much time will it take each day?
That depends on the day. Because the program is set up as a bootcamp, we recommend that you allow at least 3-4 hours each day for prep on Days 1-8 and then block off the full day for Days 9 and 10. That's when you're going to be building your site and it deserves your full attention.
To be most effective, give yourself as much time as you possibly can to work through this program. Over the course of 10 days, you're going to be doing the same work that can typically take 6-12 months. So make room: get the childcare, take the time off, clear the calendar. You'll be glad you did.
+ How long will I be able to access the program content?
You’ll have access to the BrandCrush materials and tutorials throughout the 10 day program and for 10 days following. It is our goal to empower you to do the work during the 10 days while you have our ongoing support, so we’re total bad cops that way. I promise, you’ll thank us for it later when your FREAKING WEBSITE IS DONE!
+ My biz is my side hustle. What should I do about my day job?
You can stay caught up with the program in the evening until it's time to build out your site if you dedicate yourself to BrandCrush entirely. Happy hour can wait. Take the vacation days for Days 9 and 10 - it's worth it.
+ Are there any specific dates/times I should know about?
Yes! The call/office hour/1-on-1 session schedule is as follows:
Day 1 (10/10): Welcome call, 8:30-9:30am PST
Day 3 (10/12): Office hours, 10-11am PST (optional)
Days 4 & 5 (10/13 & 10/14): 1-on-1's with Tiffany
Day 8 (10/17): Office hours, 2-3pm PST (optional)
Day 10 (10/19): Office hours, Noon to 1pm PST (optional)
For the office hours, you'll have an opportunity to talk with Tiffany via video conference in case there's any specific language or messaging you want to troubleshoot or talk through. If there's something Tiffany's amazing at, it's talking!
+ I'm a blogger and need my blog to be the homepage. Can we make it look goooooood?
Heck yeah! Your blog can be your homepage and it can look oh so good.
+ I'm an artist and need a portfolio page. Is that possible with Squarespace?
Absolutely! Erin will go over how to set up a portfolio page to showcase that lovely work of yours.
+ Can I have a shop on Squarespace?
You bet! While this is NOT something that is covered in the BrandCrush video tutorials, you can add a shop to any Squarespace template. By the end of the course you'll have all the basic know-how to create a shop on your own. We'll also give you all the pertinent links to learn more about it. It's never been easier to sell online, you guys. Squarespace lets you easily create a fully integrated shop and accept payments instantly.
+ What about my existing site? Do I have to start from scratch or can you help me import my content?
With Squarespace, importing existing content is easy peasy. We'll walk you through the steps of making that happen! Note: Squarespace supports content imports from Blogger, Tumblr, Squarespace 5, and WordPress. If your current site isn't on one of these platforms, you'll have to manually import your content. If you have a Squarespace 7 site, you'll simply need to switch your template to the one we recommend.
+ I'm THE WORST at technology. Can I really use Squarespace?
Yes! We chose Squarespace for this program for this very reason. Even if you've never used Squarespace - even if you've never heard of it! - its intuitive design and Erin's step-by-step tutorials will teach you everything you need to know to be confident using the platform. And - best of all! - we've designed this program so that you'll walk away empowered to grow and update your site on your own, without hiring a costly developer.
+ What kinds of things should I have in place for the class? I'm worried I may not have the right assets.
Photos are great, but if you don't have any of your own, we'll recommend our favorite stock photo resources (like the GOOD stock photos) to get you started.
+ Can I make logo and color palette revisions?
Due to the nature of the program, there will be no revisions. But don't worry, there are no surprises! You'll have a very solid idea of what your logo and color palette will look like. You'll select the general template for your logo design and you'll give Erin your color palette information based on the branding work you do with Tiffany.
+ I’d like to use a logo that I already have or my own signature or handwriting. Is that okay?
Absolutely! You’re going to be building your site using our instructions, so you can use whatever logo you’d like. However, please note that due to the nature of the program, Erin is only able to customize the pre-designed program logos and will not be able to do any tweaking or edits to your own files, so proceed at your own risk.
+ If I want to use my already-existing logo, can I still have Erin customize a BrandCrush logo and use it for an upcoming e-course or product or my shop?
+ I’m a major overthinker. Am I going to have the hardest time ever with this?
Maaaaybe. Part of our goal with this program is to force you into making quick decisions. It’s going to hurt, but it's learning that will leave you empowered to keep making quick decisions in your business. If you’re up to the challenge, great. If you think that having to do this is going to be awful, BrandCrush might not be the right fit for you.
+ I'm a biz newbie. Can I still crush it with BrandCrush?
While your brand will surely evolve as you deepen your work in your business, this program will give you a clear idea of what you want to say and how you're different from your competition which is going to help you build your business so much faster.
And you'll be able to do it with a gorgeous (and totally nimble!) website that can grow as your business does. As long as you know what your business is, you'll be in good shape!
+ I want a business but have NO IDEA what it is. Is BrandCrush right for me?
If you dream of someday having a creative business but have no idea what that looks like, then you are probably not ready for this program.
+ I don't technically have a business but would love to have a website to use to showcase my creative pursuits. Can I participate?
Absolutely! Any creative endeavors can benefit from brand clarity (even if the only thing you're selling is your ideas!) and we'll be able to give all your creative work a beautiful online home.
+ What if I want to change something after the 10 days?
Of course you're going to want to change something: that's how creative businesses work! By the end of our time together, you're going to be a Squarespace champ and will have all the tools and knowledge to change, update, and add to your website as you need to.
+ What if I have a follow-up question?
Tiffany and Erin will be available the day after we wrap in the facebook group to help you trouble-shoot any lingering issues, and after that, Squarespace has you covered with their super helpful 24/7 support staff. We picked this platform for many reasons: this is one of the big ones! You'll also have access to the BrandCrush alumni facebook group.
+ Can you help me buy a domain? If I have a domain already, can I transfer it?
Yes. And yes. Domain hosting is included in all annual Squarespace account plans. If you already have a domain, we'll give you the information you'll need to transfer it to Squarespace.
+ How much does Squarespace cost?
Websites starts at $12/month billed annually or $16/month billed month to month. Get all the money deets here: www.squarespace.com/pricing.
+ Can I track metrics on Squarespace?
Yes! It’s easy to add Google Analytics tracking to your website. Also Squarespace Metrics lets you access page views, visitor statistics, mobile usage, all the good stuff.
+ Can I see examples of good-looking Squarespace sites?
YES! Check out tiffanyhan.com and heyartsocial.com. Both baller, both designed by Erin, both 100% Squarespace. Oh, and this site you're looking at right now is on Squarespace. Cause we've tried their kool-aid and are drinking it all up!
+ Do I need to know Photoshop or Illustrator?
Nope, although it wouldn't hurt. We'll show you how to add clean, simple visuals to your site without having to go to design school.
+ How will the material be delivered?
Via email straight to your inbox. No muss. No fuss.
+ Do you offer refunds?
Unfortunately, because of the nature of the material and limited availability, we aren't able to offer refunds.
+ Will you be running this again?
Yes, although we aren't sure when or at what price!
+ What happens if it sells out and I can't sign up?
If the program sells out, we'll create a waitlist so that you can be the first to know when registration for the next round opens.
+ I have a question you haven't answered. What should I do?
Email us and we'll get back to you ASAP!
+ I'm in love and all nervous-excited!!! Can I really do this?
You bet. We'll be with you every step of the way. And you've so got this.